Head of Creative Research and Insights

Company: CreativeX
Location: New York
Posted on: November 6, 2024

Job Description:

Title: Head of Creative InsightsJob Location: London, England or New York City, NY - Full Time (Hybrid)Start Date: ASAP/FlexibleAbout CreativeXCreativeX is a B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more.We use computer vision and other machine learning techniques to extract creative data from our clients' digital imagery and video and transform those previously dark signals into standardised data at industrial scale. This creates a new, unique and powerful first-party dataset that represents the last and most impactful untapped reservoir of advertising performance.Our objective is to help marketing organisations power every creative decision with data.About the RoleAs CreativeX's first Head of Creative Insights, you will have a once-in-a-career opportunity to make an outsized impact on one of the frontiers of advertising innovation. You will influence company strategy in this area and establish the operating infrastructure to deliver specific, detailed, and trenchant analysis on an enterprise scale. You will build a team around you to fulfill your vision.Reporting to the Chief Revenue Officer, you'll have impact across our entire revenue portfolio and customer journey. You will support our field of Sales Directors focused on new business sales and cultivate relationships with our high-priority enterprise accounts. You will work across the C-level to support our customers' business objectives with insights and verified outcomes.Alone or with partners, you will create new knowledge and publish headline-making thought leadership. You are an intellectually curious data nerd and proud of it. But you are also an inspiring leader, coach, and mentor, and a world-class communicator, equally comfortable on stage, in the Boardroom, or down in the engine room, getting your hands dirty.What you will do:

• Build a set of repeatable, scalable research methods and practices that can serve a growing client base with timely analysis on deliverable deadlines measured in weeks, not months.
• Create a standardised process for the ongoing delivery of client insights and verified outcomes, anchored in business value.
• Determine and implement the methodology by which the business impact of individual Creative Data Applications is analysed and calculated.
• Develop and direct ad hoc client Insights projects based on creative data, identifying relationships between creative elements and client's marketing KPIs and business objectives.
• Articulate the value of CreativeX data and its impact across enterprise clients at all levels.
• Own CreativeX's commercial strategy for the delivery of Insights capabilities.
• Own senior relationships with CreativeX clients and our ecosystem partners and collaborate on joint Insights projects and original research.
• Author and publish headline-making thought leadership.
• Collaborate with Client Success, Global Client Partners, Operations, Sales, Partnerships, and Marketing teams to deliver and shape an exceptional customer experience.Who you are:
  • 12+ years experience in media, advertising, technology, and analytics.
  • In-depth knowledge of the modern advertising ecosystem.
  • Bachelor's degree in mathematics, statistics, data science, computer science, or related field. Master's degree preferred.
  • Data-driven and passionate about the power of data and insights.
  • Knowledgeable in SQL, R, and Python, along with visualisation tools such as Tableau, Looker or QuickSight.
  • Outstanding communication and presentation skills.
  • Resourceful, hard-working, and solutions-oriented mindset.
  • An MBA a plus, start-up experience a plus.Salary Range: $150k-180k base, plus stock options and benefits.What we Offer:
    • Fully paid medical, dental, and vision (US) and Private medical insurance (UK).
    • Generous time off + bank holidays.
    • Education budget for individual learning experiences.
    • Annual subscription to Calm and Headspace.
    • Monthly coaching for career goals and personal development.
    • Stock options.
    • 4-month full pay parenting leave for all employees who have been with the company for one (1) year.CreativeX provides equal employment opportunity for all applicants and employees.* As part of our commitment to maintaining a safe and secure workplace, CreativeX conducts standard right to work and background checks on all potential employees.
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Keywords: CreativeX, Danbury , Head of Creative Research and Insights, Advertising , New York, Connecticut